Bosch posts stable performance in Southeast Asia

Connected solutions and eCommerce are growth drivers.

Bosch Bosch Ville 2017 Southeast Asia

  • Good start into 2017 with sales up in Southeast Asia
  • Third-party sales of SGD 1.17 billion (770 million euros) and SGD 162 million (106 million euros) in Southeast Asia and Singapore respectively in 2016
  • Expansion of manufacturing footprint in Thailand and opening of new business hub in the Philippines
  • Bosch Ville 2017 IoT conference: showcase of connected solutions, launch of industrial sensors and software solutions
  • Bosch in Singapore awarded “Best Companies to Work for in Asia 2016”


Since 2016, Bosch has also expanded its product portfolio online in the region – from power tools to home appliances, automotive spare parts, professional audio and conference systems. Sales from eCommerce are experiencing healthy growth, and the company will pursue expansion of its online sales presence throughout 2017.


Making a difference in helping Singapore become a smart nation

Bosch sees many opportunities for its business with connectivity. “Singapore’s ambition to become the world’s leading smart nation is matched by its connectivity infrastructure and openness to new technologies. In a similar approach, Bosch is in the midst of its most fundamental transformation process ever. By developing new, fascinating offerings for our customers, we are shaping the world of tomorrow,” said Martin Hayes, President, Bosch Southeast Asia.


The company has already introduced several products and solutions in Singapore that can help progress the country’s technological advancement in the internet of things. For example, Bosch recently launched its Connected Industrial Sensor Solution (CISS) – a small but robust multi-sensor device that detects motion and environmental conditions. The CISS is intended for retrofitting industrial machinery to enable functions such as condition monitoring and predictive maintenance.


Bosch also recently launched its Production Performance Manager (PPM) Starter Kit to help Singapore’s SME manufacturers kick-start connected industry implementation. The software monitors and analyses production data generated by various sensors along the manufacturing process to reduce downtime and identify areas for improvement and streamlining.


Bosch inaugurates its first IoT industry conference in Singapore

Both new solutions were on showcase within the Industry 4.0 domain at Bosch Ville 2017 – an IoT conference organized by Bosch in Singapore for the first time on 16 May. The one-day event included breakout sessions and panel discussions with industry experts. Besides Industry 4.0, Bosch also presented its latest connected innovations for the Singapore market, clustered into five other
domains of:

  • Mobility – solutions included a connected automotive workshop concept employing augmented and virtual reality technologies that vastly improves the speed and accuracy of vehicle diagnosis


  • Port and Airport – intuitive surveillance innovations to manage queues and crowds, including a Transport Data Logger sensor solution that tracks the handling and journey conditions of sensitive goods


  • Commercial Services – intelligent solutions for commercial properties such as crowd, retail, and mood analytics; and elevator monitoring


  • Residential – glimpse into how a smart home in Singapore might look like with Bosch’s connected home appliances and concept kitchen assistant robot, Mykie


  • Agriculture – services involving sensors and software for agriculture and aquaculture


Bosch Software Innovations, the Bosch Group’s software solutions subsidiary with a development centre in Singapore, has been ramping up its local efforts to enable new solutions in all of these domains – for example with the creation of analytic tools and solutions for agriculture, lift management, as well as production planning for the Asia Pacific and global markets. Out of Singapore, the subsidiary is also driving IoT developments through its active contributions in the Eclipse Foundation, a platform that promotes open standards for greater interoperability.


Driving success through employee engagement and development

For Bosch to stay on course in a new connected economy, the ability of its associates to adapt the business to changing customer demands and expectations is crucial to future success. For its strategy of building up the next generation workforce, Bosch was honoured as one of the “Best Companies to Work for in Asia 2016” by HR Asia, Asia’s most authoritative publication for HR professionals.
Bosch Group: Global strategy and business outlook for 2017

For 2017, in light of a subdued economic outlook and geopolitical uncertainty, Bosch aims to achieve sales growth of between three and five percent. And despite still heavy upfront investments in safeguarding the company’s future, results are set to rise. “Business success today gives us the leeway to shape tomorrow’s world,” said Dr Volkmar Denner, Chairman of the Bosch Board of Management. “As an innovation leader, we are shaping and driving transformation,” Denner added. The focal points of this transformation are changes in the mobility sphere and IoT connectivity. By 2020, all Bosch’s new electronic products will feature connectivity. The key to this is artificial intelligence (AI). Over the next five years, Bosch will be investing 300 million euros in its own center for artificial intelligence.


In Asia Pacific, Bosch recorded a hefty 8.3 percent increase in sales in 2016 to 20.8 billion euros (exchange rate adjusted +12 percent). Bosch now generates 28 percent of its total sales revenue in Asia Pacific compared to 27 percent in the previous year.