The Industry Automation & Drive Technologies (IA DT) division of Siemens Thailand, provider of products, systems and solutions in industrial automation, is unveiling its mobile technology expo and marketing roadshow, in the form of a demo truck, to customers and the public at the Energy Saving 2011 exhibition, March 24 to 26, 2011 at BITEC, Bangna, Bangkok. This truck road show is the second mobile marketing campaign that Siemens has undertaken in Thailand following the successful Exiderdome launch five years ago.

The demo truck will showcase Siemens' industrial automation technology, specifically, covering the product and system ranges of Totally Integrated Automation (TIA), an integrated solution concept for all types of industries including chemical, petrochemical, food & beverage, oil & gas, glass, steel, paper, crane, automotive, as well as OEM and water.

"We would like to enable easy access for our existing and potential customers to visit our expo. The truck will stop at their doors to demonstrate on-site Siemens' latest automation technology as well as our entire portfolio how we can help them increase productivity and efficiency of their industrial plants and create sustainable value for their business with our TIA concept", said Ralf Deneke, senior vice president and head of IA DT, Siemens Thailand.

The truck will be on the roads in Thailand for two years to visit customers' sites countrywide, and will be on tour across Southeast Asian countries after that.

Deneke added, "Siemens as a global leader in automation and drive technologies has put our utmost effort into this comprehensive marketing platform which reaffirms our commitment to the Thai market. With this truck road show concept, we aim to be as close to our customers as possible to provide products and solutions tailored to meet their diverse and specific requirements."

More than 5,000 existing and potential customers, ranging from plant engineers to top executives of major relevant industries, are expected to visit this truck mobile expo, which can accommodate up to 15 visitors per tour in this fiscal year (ending September 30, 2011). In Thailand, the road show tour to Siemens' customer sites will start in May, focusing on accounts in Rayong.

http://www.siemens.co.th/ad/TruckRoadshow/2011/_home.html