RS Components Debuts Rewards Programme for Singapore Customers

RS Components has launched a new rewards programme that is available exclusively to its business-to-business customers across South East Asia. RS Components claims it is the first in its industry and one of the first business-to-business players to pioneer a rewards programme on a regional scale for its customers.

"RS REWARDS" is a loyalty that promises to deliver more value to customers who purchase frequently from RS Components. It provides exciting benefits through a point redemption scheme that is currently available only in high service business-to-consumer industries such as airlines, banks and established retailers. RS Components' customers can register for the programme on the RS Components website and start earning points. Customers have the option to redeem points for a wide variety of gifts such as consumer electronics, shopping and dining treats as well as gift vouchers. The RS REWARDS programme has been rolled out in Singapore, the Philippines, Thailand and Malaysia. Response to the programme has been very positive.

"As regular customers, it is very gratifying to see innovative programmes like RS REWARDS that gives back to its customers. This programme is simply rewarding and we look forward to doing more business with RS Components and also look forward to more exciting marketing programmes from you," said Sherin Chan, Accounts Assistant, Emastiga Engineering.

"Through the RS Components eCommerce website, customers not only have same day despatch of locally-stocked items across our six distribution centres in the Asia Pacific region, they are also able to access the massive range of 550,000 products that we stock globally," said Jones Leung, Vice President of Sales, APAC South.

"Meeting customer needs are at the heart of what we do at RS Components and we consistently strive to raise the bar in providing a superior buying experience. In recent years, we have seen a significant increase in our customers making purchases online. In Asia Pacific, our eCommerce sales grew 42% during FY2011. Clearly, the online channel is a preferred means of transaction for many customers today. We want to leverage the opportunity to strengthen the relationship with our loyal customers and to show them our appreciation through the RS REWARDS programme," Leung added.