RS Components Appointed Tektronix South-East Asia Distributor for Test and Measurement Products

RS Components, a distributor of electronic, electro-mechanical and industrial products, has been appointed a South-East Asia (SEA) distributor for Tektronix, a provider of test, measurement and monitoring technology. The agreement will see RS and Tektronix collaborating on joint sales and marketing initiatives where Tektronix will train and support the sales and service arms of RS. RS in turn will use their sales and marketing channels to promote the products to their wide customer base in SEA.

RS’ customers in South-East Asia will now be able to purchase Tektronix’s products such as their range of oscilloscopes from 60MHz – 200MHz, the AFG3000 family of Arbitrary Function Generators and the DMM4000 series of Digital Mulitmeters. Tektronix products cater to customers working in communications, computer, semiconductor, military/aerospace, consumer electronics, education, broadcast and other fields.

Commenting on the alliance with RS, Bernadette Duffy, General Manager of Tektronix Asia Pacific Region said, “Tektronix has an excellent relationship with RS Components in the US and Europe and we are confident that we can build an equally successful relationship in South-East Asia. Our goal is to make it as easy as possible for all businesses to buy our world-beating test and measurement products, and to let customers purchase in the way they want to buy. Tens of thousands of customers enjoy purchasing via the RS web-site and catalogue, and we are delighted that they will now be able to access our equipment in this way, and we are sure this will lead to a significant increase in business for both RS and ourselves.”

Richard Huxley, Regional General Manager, Asia Pacific of RS Components said, “test and measurement products form a critical component of R&D, production process right through to maintenance of the entire product lifecycle. Through the extension of our distribution agreement with a global leader like Tektronix, we can leverage our multi-channel, high-service business model to offer our customers quick and easy access to a large range of test and measurement equipment to help them in the development and maintenance of new and existing products.”

Effective immediately, RS customers will have access to popular Tektronix’s products at www.rs-components.com, complete with detailed information.