Rockwell Automation Partners with Distributor in Thailand

Rockwell Automation has announced that it has entered into a new partnership with Sonic Automation, a newly formed full line industrial automation distributor in Thailand. As part of the Rockwell Automation limited distribution strategy, this partnership will help to better serve customers in Thailand.

Customers in Thailand are now able to transition to Sonic Automation for order placement, fulfillment, inquiries, full technical support and customer service. Sonic Automation will provide added focus and value to customer relationships.

"In choosing Sonic Automation, we selected a partner with the capability and experience to enhance our strong standing in the Asia Pacific region and position us for long-term sustainable growth in Thailand,” said Chris Marshall, Market Access Director, SEA. “We view our partnership with Sonic Automation as a testament to our strong commitment to the region and look forward to working closely with Sonic Automation to enhance our customer loyalty and to benefit our businesses. We warmly welcome Sonic Automation into the Rockwell Automation PartnerNetwork.”