Four Leading RFID Brands Getting Stronger

Four companies dominate the rankings of best-known and best-perceived RFID providers, according to the results of the 2009 RFID Brand Report. The report also says that the closest competitors are more likely to slide into the pack than to rise to challenge for leadership.

The four top brands in RFID as rated by end users, prospects and the distribution channel are Alien Technology, Motorola, Impinj, and Intermec. Alien, Motorola, and Impinj were the only three firms cited by at least 20 percent of respondents as an industry brand leader, and they are among only five companies recognized by at least 10 percent of respondents. More than twice as many companies were recognized as brand leaders by at least 10 percent of respondents when the original RFID brand research was conducted in 2006. The decline indicates there is more consensus about industry leaders, and growing separation between top firms and all others.

Rankings are based on a study of more than 500 end users and prospects, channel professionals and manufacturers around the world conducted by RFID Update and Burnell Reports. The brand report is the companion to the 2009 RFID Marketing Strategies Report, which measures impact of marketing mediums and messages used by RFID vendors.