Deutsche Messe Launches Middle East Show for Industrial Automation

Deutsche Messe, one of the foremost trade exhibition organisers with some 50 events worldwide, has launched three internationally reputed trade shows that will be simultaneously held under one roof in Dubai, announced during a press conference held in Dubai's Fairmont Hotel.

Deutsche Messe, the German organiser of Hannover Messe, will bring to the Middle East for the first time a combination of high-level international executives and professionals from the fields of supply chain and logistics, power transmission, and industrial automation.

The trade show will incorporate the CeMAT Middle East 2010, which will be the only specialised international trade fair in the region for materials handling and intralogistics; MDA Middle East 2010, which will be the region’s first dedicated event for motion, drive and automation technologies; and IA Middle East 2010, the region’s pioneering international trade fair for the latest developments in process, production and industrial automation. The three exhibitions will be held at Dubai Airport Expo Centre from January 19 to 21, 2010.

Speaking at the press conference, Angela Schaschen, Managing Director, Deutsche Messe Dubai branch said: “Dubai has embraced the global spotlight with its unprecedented achievements in various fields like engineering, architecture and commerce. The economic upswing in the previous years has given a tremendous impulse to the fields of logistics and industry. And it's not only happening in Dubai but also in Abu Dhabi and other GCC countries, making it a truly exciting time to be active in the industry. Deutsche Messe, with its strong history of successful industrial events, seeks to provide the impetus to further boost the level of success in these key areas. The three trade shows have over ten years of success around the world; combining them within comprehensive single platform is surely something that numerous trade visitors and exhibitors are eagerly looking forward to."