Beckhoff Sets Up Subsidiary in Malaysia

Beckhoff Automation is strengthening its presence in the Southeast Asian market by establishing its own subsidiary in Malaysia. The company premises in Petaling Jaya near Kuala Lumpur were officially opened at the beginning of June 2010.

“Our sales figures in Malaysia have risen continuously in parallel to the economic growth of the country”, explains Kai Ristau, international sales manager at Beckhoff Automation, Germany. “That has prompted us to establish our own branch office in Malaysia. With the establishment of this company, we are pursuing our strategy of advancing our position in the Malaysian automation market through intensified commitment in terms of personnel and capital.”

Beckhoff has been represented in Malaysia since December 2000 by TDS Technology. The cooperation with TDS, which is based in Singapore, will continue, said the company.

The headquarters are located in the Surian Tower in Petaling Jaya, in the midst of the emerging region of Mutiara Damansara (Klang Valley). “Petaling Jaya is not far from Kuala Lumpur, the capital of Malaysia, and is one of the strongest industrial regions of Malaysia, which was decisive for the choice of location”, explains Kai Ristau. In the medium-term, the intention is to open a further office in Penang.

Anthony Gan has been appointed MD of Beckhoff Malaysia. He is said to have thorough knowledge of the automation industry and is very familiar with the European and Malaysian markets.

“Our goal is to make system integrators and mechanical engineering customers conscious of the advantages of PC- and EtherCAT-based control technology and to bring them to the point where they can compete with the world’s leading OEM producers”, said Gan, explaining the objective. “We will be bringing our technology and know-how more forcefully into the market not only by training, but also by close cooperation with technical colleges and universities.”