Rockwell Automation has announced a new partnership with one of the largest industrial electrical and electronics distributors in Southeast Asia, KVC Industrial Supplies (KVC). The partnership agreement, which was formalized on July 1, 2009, was announced at July’s Industrial Automation exhibition in Kuala Lumpur.
Rockwell says that customers in Malaysia will be able to look forward to increased levels of service for order placement and fulfillment, inquiries, technical support and customer service. Similar to distributors in North America and other regions of the world, KVC will provide added focus and value to customer relationships.
“In choosing KVC, we selected a partner with the capability and experience to enhance our strong standing in the Asia Pacific region and position us for long-term sustainable growth,” said Keiran Coulton, president, Asia Pacific. “We view our partnership with KVC as a testament to our strong commitment to the region and look forward to working closely with KVC to enhance our customer loyalty and to benefit our businesses.”
“The partnership is in line with our vision to be the leading Total Industrial Supplier in the region,” said Mej Jen (RTD) Dato’ Haji Fauzi Bin Hussain, chairman of ATIS Corporation (parent company of KVC Industrial Supplies).
KVC’s capabilities in both sales and distribution are said to complement Rockwell Automation’s Limited Distribution strategy, a critical component of its business model. The partnership is also in line with Rockwell Automation’s Growth and Performance business strategy, which consists of enhancing market access, expanding its served markets and extending its geographic reach in Asia.
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