Deutsche Messe is joining forces with its subsidiary Hannover Fairs China to stage the fifth Industrial Automation Show (www.industrial-automation- asia.com) at Shanghai New International Expo Centre (SNIEC) from 6 to 10 November.For the first time, topics focusing on automation will fill two halls as some 300 exhibitors display solutions in an area of 24,000 square meters. National pavilions include those from Germany and Italy. Companies slated to appear include Weglor, Pepperl+Fuchs, Turck and Phoenix Contact.According to the organizers, sensor technology will feature strongly at this year’s Industrial Automation Show. Germany’s ifm electronic is one of the manufacturers represented in this sector. The company has been operating in China for three years with four sales offices and 25 employees, serving international and Chinese firms in sectors such as the automotive, semiconductor, food and mechanical engineering industries.“For ifm electronic, the Industrial Automation Show Shanghai is the ideal platform to showcase innovative automation technologies to a broad trade audience in an appealing environment. The high proportion of international exhibitors and visitors shows how important this trade fair has become outside Shanghai too,” says Frank Spitzer, Regional Export Manager Asia/Pacific.Co-located with the Industrial Automation Show is the Energy Show, reportedly the only energy trade fair in China to cover all the sectors of the energy industry. It includes transfer, distribution, conversion and storage technologies for both conventional and renewable energies. Some 200 exhibitors are expected.