Zebra set for Asia expansion

To capitalize on growing regional

opportunities and its recent success

in the US, specialty printing solutions

provider Zebra Technologies has announced

plans for rapid expansion in Asia Pacific.

Currently, the region makes up just under

10 percent of the company’s US$759 million

(2006) annual revenue.

As part of the expansion strategy, Zebra

has expanded its Asia Pacific regional

headquarters in Singapore, moving into a

larger and more accessible premises in the

central business district.

“The printer solutions market in Asia Pacific

is growing. As a leading printer brand, we want

to leverage on the market opportunities to

develop and implement sales and marketing

strategies. Our main targets are the retail,

healthcare and travel industries, while we

foresee that the largest growth in the region

will come from Southeast Asia and China,”

said Andrew Tay, Vice President and Managing

Director, Asia Pacific.

Building new partnerships in the region

is a key element of the company’s strategy.

“We have plans to launch a regional channel

partner program to enhance our position and

network in the region. By collaborating with

partners in various vertical channels, we can

work together to achieve our business goals,”

announced Tay at the February 28 opening

ceremony for the new office in Singapore.

Andrew Tay